Build a Strategic Podcast
for Your Brand

Start with our free Podcast Strategy Guide — a practical resource to help you shape your show, plan your episodes, and move forward with clarity.

Download the Free Guide
Explore Production Services

Start Your Podcast With a Clear Plan

If you’re starting a podcast for your business, this guide walks you through the essentials — defining your show, planning your first episodes, and building a podcast that actually supports your brand.

The guide will help you:

• Define your podcast’s purpose and audience

• Plan your first 10 episodes

• Avoid common podcast startup mistakes

Our guide reflects the same process I use when helping businesses launch podcasts through Wayfare.

Get the podcast Strategy Guide

Podcast Equipment Guide
for Beginners

Not sure what equipment you actually need to start a podcast?

This guide walks through a simple, reliable setup — including microphones, software, and recording tools.

These are the same tools I recommend to clients starting their shows.

Get The Equipment Recommendations

Trusted by businesses launching professional podcasts.

Explore Client Projects

Launch and Run a Professional Podcast

Wayfare helps businesses plan, produce, and publish podcasts without the technical headaches.

Explore Production Services

We Have A Podcast!

The Wayfare Podcast is your step-by-step guide to incorporating podcasting into your marketing strategy. Each episode provides practical insights to help you create a show that aligns with your goals. For an even deeper dive, pair the podcast with our Workbook to follow along as Jon breaks down the process.

Think of it as a series of focused consultations delivered in ten easily digestible episodes. This format lets you learn at your own pace without the pressure of fitting everything into a single call. You can listen on Buzzsprout or your favorite podcast platform to get started.

(we also have it on YouTube if you want to watch it instead)

Follow Here

Thank you for exploring how Wayfare Recording can help you grow your podcast and elevate your marketing strategy!

I’m Jon, the owner and lead audio engineer. My passion is helping individuals and businesses use podcasts as a strategic tool to connect with their audience, build authority, and expand their reach.

We’d love to start a conversation to learn more about where you are in the process and how our team can support your goals. Feel free to contact us—we’re here to help you take the next step.

Abstract dark blue background with flowing, wavy line patterns.

Jon Keur Owner & Lead Audio Engineer

Stylized cursive text of the name 'Gabbie' in a cream color.
Dark abstract background with flowing lines and wave patterns
A man with a beard and earrings smiling, wearing a red and black plaid shirt and a black and yellow trucker hat, against a dark background.

What our Clients are Saying

  • “Working with Wayfare Recording has been one of the easiest parts about starting a podcast. Jon consistently gets our finalized and edited versions of our recordings back to us in an insanely timely manner.”

    Abbey M. of The On-Call Room

  • “Jon makes the podcast process look effortless. Jon Competently and confidently explains every step so not only am I able to see the process of recording to publishing, but I am learning something new each time I work with him.”

    Sarah E. Of Mrs. Doctor Podcast

  • ”Jon is super helpful, very clear and organized, and gave us great support with our podcast planning and execution. We highly recommend him as a resource for building a quality podcast.“

    Robert Curran

  • “Jon was incredibly quick on the turn-around, and he produced a quality podcast sound for us. He turned the audio we were unsure about into a great intro and outro and now we enjoy listening to our own podcast.”

    Elisabeth F.

Start Planning Your Podcast

Download the Podcast Strategy Guide and Equipment Recommendations.

Get The Free Guides